Tidal Unplugged kicks off today and Detroit musicians are the first to grab dibs on this incredible opportunity. Earlier this month Tidal announced its fresh new program called Unplugged. Through a million-dollar grant, the program will support up and coming musicians in their journey. Philanthropists Mark Lampert and Robert Nelson are endowing the funding. Lampert says it is is only right to kick off the program here in Detroit where his grandfather started making music back in the day.
Detroit artists are encouraged to submit their music through Tidal to become eligible for the grant. According to the announcement, all genres are welcomed but “music must be performed acapella or acoustically and must not rely heavily on digital elements.” The grant will cover necessary living expenses, studio time, equipment and other creative resources for the finalist chosen in May.
Musicians will work throughout the program to develop and cultivate four songs for distribution. And that’s just the beginning, the songs will then premier on Tidal and will be promoted through Tidal’s Rising program. Artist will maintain total ownership of their recording masters and go on to showcase their creations through the Tidal Unplugged concert in November.
“We recognize the power of streaming and the importance of supporting and encouraging emerging musicians,” says Jason Kpana, Tidal SVP of artist relations. “Being able to expand the program to support musicians in an authentic and substantial way is truly an honor.”
This is a huge opportunity for local artists to zoom in and focus on their careers without the stress that comes from a lack of resources.
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