Crain’s Detroit // Downtown Detroit Markets replaced with pop-ups in empty storefronts for coronavirus holiday season
Bedrock, Rocket Community Fund replace usual market to allow shoppers to be more spread outEvents also planned alongside shopping open through early JanuaryFewer businesses participating than previous years
Downtown Detroit Markets, the collection of holiday shops around Campus Martius run the past three years by Dan Gilbert’s portfolio of companies, is a no-go this season.
Local vendors will not be assembling along Cadillac Square, selling their wares from 130-square-foot glass huts. That did not seem like a good idea given the global pandemic, Bedrock LLC said in a news release.
But billionaire Gilbert’s real estate company is still renting out pop-up retail space through early January. Six metro Detroit sellers will set up shop at six vacant storefronts downtown, with varying temporary rent structures. These spaces will be larger and easier to accommodate distanced, masked shoppers, according to Bedrock.
The tenants are, according to the release:
- DOSE Collective at 1419 Woodward Ave.: High-end retail products including gifts, accessories and clothing from 20 small businesses; now open
- Former Vintage at 1301 Broadway: Streetware resale shop with brands such as Supreme, Bape and Chrome Hearts; opens Dec. 1
- Krispy Addicts, 1425 Woodward Ave.: Fashion brand with sweatshirts, pants, accessories and more; opens early December
- Playground Detroit, 1435 Farmer St., Suite 117: Light installation viewable from outside or indoors by appointment from artist Gerald Collins starting Thursday and then turning into a pop-up shop with gifts and artwork starting Nov. 28
- Spun Sugar at 1232 Library St.: Cotton candy with more than 55 flavors; opens Nov. 28
- Window art installations at 1401 Woodward Ave.: In a project with Design Core Detroit, artists are setting up seasonal window displays; ready for viewing Nov. 23
The tenants will pay “primarily performance-based,” flexible and customized rent, Bedrock senior communications associate Sam West said in an email. Bedrock did not disclose specific amounts.
Bedrock LLCA map shows holiday season pop-up shops in six locations in downtown Detroit.
Bedrock and the Shinola Hotel will also be putting on weekend events in Parker’s Alley behind the hotel with partners Studio M Detroit and Detroit Actor’s Theatre Company, the release said.ADVERTISING
There are six businesses participating in this season’s holiday retail pop-ups. That’s down from 18 Downtown Detroit Markets sellers last year and approximately 30 the year before that. However, Bedrock notes in its release, more than 50 local brands are being sold across the shops.
Bedrock and Gilbert philanthropic arm Rocket Community Fund are also giving $5,000 grants to vendors who participated in past Downtown Detroit Markets seasons.