House of Vans has announced its latest destination arriving to Detroit, MI January 24-27, 2019, at The Jefferson School. Vans will transform the historic building at 950 Selden Street in West Midtown, into a cultural hub to celebrate art, music, action sports and street culture bringing Vans’ “Off The Wall” ethos to life. With an array of curated programming free to the community, this unique pop-up experience will be the largest House of Vans experience to date. Other pop-ups have included Paris, Montreal, Guangzhou, Hong Kong and Mexico City, along with House of Vans’s permanent locations in Chicago and London.

“Detroit has a rich and eclectic history across music  and art, along with a burgeoning skate scene that closely aligns with Vans’ own history and mindset,” said Brooke Burt, Vans’ Senior Manager of Lifestyle Brand Marketing. “It is truly an honor to bring House of Vans to life in Detroit alongside this incredibly creative and inspiring community.”

The House of Vans Detroit pop-up will kick-off Thursday, January 24 with a concert featuring acclaimed bassist and songwriter Thundercat, local post-punk legends Protomartyr and the soulful pop of Amber Mark. Music continues through the weekend with rapper and Detroit’s-own Danny Brown, who will bring his high energy show to the mainstage on January 25 along with SoCal rock quartet Joyce Manor and acclaimed cellist and singer Kelsey Lu. House of Vans will also introduce its signature SESSIONS series to the pop-up turning the stage over to local Detroit talent.  Musicians interested in playing SESSIONS at House of Vans Detroit can email music to submitmusic_houseofvans@vfc.com.

The House of Vans Detroit pop-up will offer an extensive array of art programming including installations, retrospectives and workshops by artists Niagara, Jay Howell, Greg Hunt, Joe Brook and more!  Photography from the local community will also be featured from past Vans events and attendees can add their mark onsite by taking part in a zine making workshop hosted by Juxtapoz Magazine.

Vans is proud to partner with a wide array of vendors including Third Man Records, Genusee, SMPLFD, B_KS@ and many more, spotlighting Detroit’s artistic ingenuity and creativity through a street market along with Detroit mainstays and new food and beverage fan favorites. Attendees can also expect a record-fair, screen printing and customization station workshop, mobile vinyl pressing and local merch. Ann Arbor-based independent record label Ghostly International will begin their 20th Anniversary celebrations at House of Vans Detroit hosting a street market booth where they will be leading a modular synth workshop with music producer, DJ and electronic avant-pop artist, Matthew Dear.

House of Vans wouldn’t be complete without skateboarding, so Vans partnered with local Detroit organization, Community Push to transform the gymnasium of the Jefferson School into an indoor skatepark. Open skate sessions will be available throughout the weekend along with Vans’ signature Get On Board girls skate clinic and board building. The skate park open hours will culminate in a “Pyramid Scheme” trick contest with obstacles created by partners QUASI, Alltimers, and Quartersnacks with LQQK Studios and Trilogy Tapes partnering to curate local Detroit talent to DJ and curate the music throughout the weekend within the skatepark.

THURSDAY 5PM Doors Open

5-11PM Open Skate
House of Vans is building a skatepark that pays homage to Detroit’s history and iconic spots and will culminate with a Pyramid Scheme contest on Sunday, January 27th at 5pm. If you are under the age of 18, a legal guardian must be present and sign waiver upon entry to the skatepark.

5-11PM Street Market
The Street Market at House of Vans Detroit will feature artists, designers and brands from the Detroit creative community. 100% of the sales profits will go directly to the vendors. Featured vendors include: SMPLFD, Ghostly International, Thirdman Records, Grey Area, Genusee, Community Push, B_KS@

6-8PM Juxtapoz Zinemaking Workshop
Join Juxtapox in a daily zinemaking workshop led by local Detroit artists. 

7PM Screenprinting Workshop 
with Jason Abraham Smith | RSVP HERE*
Jason Abraham Smith (@lurkanddestroy) has spent years perfecting his craft and producing posters you’ve seen everywhere and he’s bringing his setup to House of Vans Detroit to teach daily poster screenprinting classes.

8PM Auditorium Opens for Live Music 
Thundercat, Protomartyr, and Amber Mark

FRIDAY 4PM Doors Open

4-11PM Open Skate
House of Vans is building a skatepark that pays homage to Detroit’s history and iconic spots and will culminate with a Pyramid Scheme contest on Sunday, January 27th at 5pm. If you are under the age of 18, a legal guardian must be present and sign waiver upon entry to the skatepark.

4-11PM Street Market
The Street Market at House of Vans Detroit will feature artists, designers and brands from the Detroit creative community. 100% of the sales profits will go directly to the vendors. Featured vendors include: SMPLFD, Ghostly International, Thirdman Records, Grey Area, Genusee, Community Push, B_KS@

5-7PM Juxtapoz Zinemaking Workshop
Join Juxtapox in a daily zinemaking workshop led by local Detroit artists. 

5PM Screenprinting Workshop 
with Jason Abraham Smith | RSVP HERE*
Jason Abraham Smith (@lurkanddestroy) has spent years perfecting his craft and producing posters you’ve seen everywhere and he’s bringing his setup to House of Vans Detroit to teach daily poster screenprinting classes.

7PM Joe Brook Photography Retrospective | RSVP HERE*

7PM SESSIONS
House of Vans marquee series, SESSIONS, comes to Detroit this winter featuring open skate on the venues new skate park with tricks by QUASI, Quartersnacks, and Alltimers. In the auditorium, we’ll feature emerging musicians and live art by Shaina Kasztelan, Sheefy McFly, and more. Aspiring SESSIONS performers can submit music to be selected to play live at House of Vans Detroit, you can email your music to submitmusic_houseofvans@vfc.com

SATURDAY 12pm Doors Open

12-11PM Street Market
House of Vans is building a skatepark that pays homage to Detroit’s history and iconic spots and will culminate with a Pyramid Scheme contest on Sunday January 27th at 5pm. If you are under the age of 18, a legal guardian must be present and sign waiver upon entry to the skatepark.

12-2PM Waffle Brunch

12-2PM Get On Board | RSVP HERE*
Get on board and join Vans for a girl’s skateboarding clinic. If you are under the age of 18, a legal guardian must be present and sign waiver upon entry to the skatepark, pads and gear will be provided if needed.

1:30PM Record Player Workshop

3-11PM Open Skate
House of Vans is building a skatepark that pays homage to Detroit’s history and iconic spots and will culminate with a Pyramid Scheme contest on Sunday January 27th at 5pm. If you are under the age of 18, a legal guardian must be present and sign waiver upon entry to the skatepark.

3PM Screenprinting Workshop 
with Jason Abraham Smith | RSVP HERE*
Jason Abraham Smith (@lurkanddestroy) has spent years perfecting his craft and producing posters you’ve seen everywhere and he’s bringing his setup to House of Vans Detroit to teach daily poster screenprinting classes.

4PM Greg Hunt Video Retrospective | RSVP HERE* 

4PM Jay Howell Cartooning Workshop | RSVP HERE* 
LA-based illustrator, artist, and cartoonist Jay Howell is the original character designer for Bob’s Burgers and Nickelodian’s Sanjay & Craig. Join Howell for a step-by-step workshop through his creative process, and learn how to create characters of your own.

6-8PM Juxtapoz Zinemaking Workshop
Join Juxtapox in a daily zinemaking workshop led by local Detroit artists. 

 7PM Auditorium opens for live music
Danny Brown, Joyce Manor, and Kelsey Lu

SUNDAY 12PM Doors Open

12-7PM Street Market
House of Vans is building a skatepark that pays homage to Detroit’s history and iconic spots and will culminate with a Pyramid Scheme contest on Sunday January 27th at 5pm. If you are under the age of 18, a legal guardian must be present and sign waiver upon entry to the skatepark.

12-2PM Waffle Brunch

12:15PM Skateboarding Skool 
Basics Class (Ages 5-10) | RSVP HERE
Designed for jr. shredders that are just starting out on a skateboard and want to learn the basics like stance, pushing, turning and stopping. 

12:15PM Skateboarding Skool 
Tricks Class (Ages 5-10) | RSVP HERE*
For kids who know the basics, we will focus on techniques for developing board control through moves such as ollies, shove-its, body varials and other beginner level tricks. These tricks will then be applied to the flatground, ramps and other built obstacles during the session. 

12:30PM Record Player Workshop

1:30PM Skateboarding Skool 
Basics Class (Ages 11-17) | RSVP HERE*
For beginners, we will cover the basics of skateboarding such as balance, pushing off, turning and stopping. 

1:30PM Skateboarding Skool 
Tricks Class (Ages 11-17) | RSVP HERE*
For kids who know the basics, we will focus on techniques for developing board control through moves such as ollies, shove-its, body varials and other beginner level tricks. These tricks will then be applied to the flatground, ramps and other built obstacles during the session. 

2PM Ghostly: Modulate Your Modulations
with Matthew Dear – Beginner | RSVP HERE*
The importance of creating unique sounds and layers (VST Effect stacking, resampling, and all around sound manipulating) and Hands-on DJ’ing 101 with Vinyl: mixing songs, using the EQ, scratching and basic beat juggling/rewinding. 

3-5PM Open Skate
House of Vans is building a skatepark that pays homage to Detroit’s history and iconic spots and will culminate with a Pyramid Scheme contest on Sunday January 27th at 5pm. If you are under the age of 18, a legal guardian must be present and sign waiver upon entry to the skatepark.

3PM Screenprinting Workshop 
with Jason Abraham Smith | RSVP HERE*
Jason Abraham Smith (@lurkanddestroy) has spent years perfecting his craft and producing posters you’ve seen everywhere and he’s bringing his setup to House of Vans Detroit to teach daily poster screenprinting classes.

5PM Ghostly: Ghostly: Modulate Your Modulations 
with Matthew Dear – Advanced | RSVP HERE*
The importance of creating unique sounds and layers (VST Effect stacking, resampling, and all around sound manipulating) and Hands-on DJ’ing 101 with Vinyl: mixing songs, using the EQ, scratching and basic beat juggling/rewinding. 

5PM Pyramid Scheme Competition
Join us in the skate park for our weekend finale as skaters compete with their best tricks to win a pyramid scheme of prizes on the weekend’s skatepark obstacles.

*Workshops require additional event RSVP due to limited available space. Note: a legal guardian must be present and sign waiver upon entry to the skatepark, pads and gear will be provided if needed. 

RSVP on HouseofVans.com Free and Open to the Public

About Vans

Vans^®, a VF Corporation (NYSE: VFC) brand, is the original action sports footwear, apparel and accessories brand. Vans^® authentic collections are sold in 84 countries through a network of subsidiaries, distributors and international offices. Vans^® has over 2,000 retail locations globally including owned, concession and partnership doors. The Vans^® brand promotes creative self-expression in youth culture across action sports, art, music and street culture and delivers progressive platforms such as the Vans Park Series, Vans Triple Crown of Surfing^®, Vans Pool Party, Vans Custom Culture, and Vans’ cultural hub and international music venue, House of Vans.

About Jefferson School:

Constructed in 1922, the Jefferson School is registered in the National Register of Historic Places citing its architectural significance. The three story building features a collection of common gathering spaces including a multi-purpose auditorium with a stage + back of house, a full-court gymnasium, expansive library, an indoor pool, and oversized corridors and stairs.

Invest Detroit and Midtown Inc have co-purchased Thomas Jefferson Intermediate School to reimagine the School as a central gathering place for a growing network of innovative organizations. Following House of Vans Pop Up, the School will become a place to explore imaginative and equitable strategies at scale while making a positive impact – socially and economically – on the lives of individual Detroiters.

About Community Push:

Detroit non-profit, Community Push, is the sum of a thriving skateboard scene that wanted more. In August of 2014, a group of skateboarders banded together with a single goal in mind, to give the city a multifunctional, alternative recreation facility to be designed, built and maintained by the community, for the community. Within a year’s time, “The Wig” took a shape nobody saw coming. Over 100 volunteers donating thousands of hours of labor to creating a place to call home. A home to grow as skateboarders, builders and more importantly, as a community. From top to bottom, Community Push is here for the progression of skateboarding in the City of Detroit and beyond and continue to bridge the gap between skateboarders and their communities. For more info check out their website at: www.communitypush.org

Vans, “Off The Wall” Since ’66

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