Sneakerheads in Detroit know where to go for rare and limited edition sneakers– Nojo Kicks located in the heart of downtown at 1220 Library St, is a sneakerheads dream– and now they launched their new online shop alongside their popular brick & mortar store. The new consignment process allows sellers to bring their unworn shoes and apparel to be assessed for authenticity.

To launch the e-commerce site, world-renown Detroit photographer & new creative director of Nojo Kicks, Akhil Sesh shot their featured editorial, Rare Views with Rare Kicks. Sesh has worked closely with notorious Harlem-bred creative collective A$AP Mob, as well as on numerous independent film and photo projects.  He has spent time in NYC and LA as well working in the industry and has lived in Detroit for the past six years.

All signs are showing that the sneaker resale market is here to stay and only growing in size. Financial Times has reported that the sneaker resale market now reaches over $1 billion in sales. The data is largely based on figures from Campless, which analyzes the resell market by taking data points from millions of eBay auctions.

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