PHOTOGRAPHER AKHIL SESH LAUNCHES NOJO KICKS ECOMMERCE WITH DETROIT-BASED SNEAKER CAMPAIGN
Sneakerheads in Detroit know where to go for rare and limited edition sneakers– Nojo Kicks located in the heart of downtown at 1220 Library St, is a sneakerheads dream– and now they launched their new online shop alongside their popular brick & mortar store. The new consignment process allows sellers to bring their unworn shoes and apparel to be assessed for authenticity.
To launch the e-commerce site, world-renown Detroit photographer & new creative director of Nojo Kicks, Akhil Sesh shot their featured editorial, Rare Views with Rare Kicks. Sesh has worked closely with notorious Harlem-bred creative collective A$AP Mob, as well as on numerous independent film and photo projects. He has spent time in NYC and LA as well working in the industry and has lived in Detroit for the past six years.
All signs are showing that the sneaker resale market is here to stay and only growing in size. Financial Times has reported that the sneaker resale market now reaches over $1 billion in sales. The data is largely based on figures from Campless, which analyzes the resell market by taking data points from millions of eBay auctions.
Nike and Air Jordan account for the majority of the sneaker resale market – according to the Campless data, about 96%. In 2013 alone consumers spent $63 million on Jordans 3 through 14. You can now imagine the hype surrounding limited releases because of their inflated after sale market value.
Nojo’s inception is novel, yet they have risen to the highest ranks among critics and connoisseurs alike – being featured on top sneaker blogs such as Highsnobiety & Hypebeast, and the popular footwear convention Sneakercon.
Buyers can browse the massive collection of sought after sneakers such as Yeezy, Jordan, Supreme on NojoKicks.com
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