SHINOLA BRINGS DETROIT TO NYC WITH THE OPENING OF FLAGSHIP IN TRIBECA
Detroit-based brand Shinola recently opened their second storefront, the first being in their hometown, and the later in Manhattan’s TriBeCa neighborhood. Shinola prides itself on its artisan goods; they produce watches, bicycles, and leather products all made in the USA, their watches and bicycles are hand-crafted and assembled in Detroit with a trained local team of craftspeople. Aside from the storefront locations, they have set up a state-of-the-art watch factory in 30,000 square feet of raw space inside the College for Creative Studies, helping to bring jobs to the city.
Where does the Shinola [Shy-no-lah] name come from?
The original Shinola brand was founded in 1907, and gained notoriety during World War I, when a disgruntled young soldier was said to have shined his commander’s boots with feces. The rumor led to the popular colloquialism, “You don’t know sh*t from Shinola. After [a crack in a meeting] to an office colleague, the joke turned to a serious discussion about restoring the long-idled Shinola brand, whose trademark, it turned out, was available.” –Forbes.com
The company’s dedication to American manufacturing and the city of Detroit has hit a chord with consumers. A huge order of watches have been on back order due to the overwhelming demand. If you are travelling to Detroit don’t miss checking out their storefront, they have allotted a portion of the store to another Detroit company DROUGHT, a fresh raw juice all produced in Detroit as well.
We are excited to welcome Shinola to NYC!
FOLLOW SHINOLA!
The post SHINOLA BRINGS DETROIT TO NYC WITH THE OPENING OF FLAGSHIP IN TRIBECA appeared first on PLAYGROUND DETROIT.