Detroit-based brand Shinola recently opened their second storefront, the first being in their hometown, and the later in Manhattan’s TriBeCa neighborhood. Shinola prides itself on its artisan goods; they produce watches, bicycles, and leather products all made in the USA, their watches and bicycles are hand-crafted and assembled in Detroit with a trained local team of craftspeople. Aside from the storefront locations, they have set up a state-of-the-art watch factory in 30,000 square feet of raw space inside the College for Creative Studies, helping to bring jobs to the city.
Where does the Shinola [Shy-no-lah] name come from?
The original Shinola brand was founded in 1907, and gained notoriety during World War I, when a disgruntled young soldier was said to have shined his commander’s boots with feces. The rumor led to the popular colloquialism, “You don’t know sh*t from Shinola. After [a crack in a meeting] to an office colleague, the joke turned to a serious discussion about restoring the long-idled Shinola brand, whose trademark, it turned out, was available.” –Forbes.com
The company’s dedication to American manufacturing and the city of Detroit has hit a chord with consumers. A huge order of watches have been on back order due to the overwhelming demand. If you are travelling to Detroit don’t miss checking out their storefront, they have allotted a portion of the store to another Detroit company DROUGHT, a fresh raw juice all produced in Detroit as well.
We are excited to welcome Shinola to NYC!
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